Creative Corner: Simple, but socially brilliant!

Here’s a piece of visual content created by Haribo in response to singer Ellie Goulding’s tweet to them about making more vegetarian sweets.

The personalised content was not only relevant to Ellie, but also a great example of influencer outreach activity, leading to many of the singers fans creating internet memes and generating content off the back of the activity.

Oh yeah, they also make nice sweets 🙂