Creative Corner: VW Kombi

Each week I’ll be showcasing examples of good and bad creativity from the world of media and marketing.

The first installment is one I came across at this year’s Cannes Lions

The video is an amazing example of taking something as

mundane as a last will and testament, and turning it into a touching video, in which the “old Lady Kombi” herself reflects on a life well lived and well loved.

Agency: AlmapBBDO , São Paulo