stick around like an Elastoplast marketing strategy

Coolest. Plasters. Ever.

(photo courtesy of Example’s website, here)

I spent an inordinate amount of my journalistic career writing about promotional marketing in its purest and most creative sense – and still believe that the right promotion, based on a Big Idea with brand relevance, beats advertising hands down when it comes to the raison d’etre of marketing – shifting boxes.

I’ve seen a fair few outstanding campaigns across the marketing sphere, and while Elastoplast’s tie-in with Example might not make it into my lifetime Top 10, it certainly gets the nod this week. Check it out here.