Fashion brands get age appropriate and some!

Joan Didion for Céline Photography by Juergen Teller, courtesy of Céline

Joan Didion for Céline
Photography by Juergen Teller, courtesy of Céline

With Joni Mitchell as Yves St Laurent’s latest muse, Dolce and Gabbana’s new ad campaign featuring a colourful line up of elderly Sicilian women and author Joan Didion popping up in Celine’s latest campaign, Velvet’s Fabian Castellani was definitely on to something when he talked about changing attitudes to age in his recent

blog post.

We only hope that it won’t stop here and that society at large changes the way it views older people, especially women. However, we’re not entirely hopeful. There are shades of Tootsie in this recent interview with Meryl Streep who experienced what it felt like to suddenly become an invisible older woman, even one made up to resemble Thatcher!