Smooth move from Galaxy

I might have been in a petrol station, although I’m not sure, when I saw one of the coolest inventions for quite some time. Cool that is, if you’re big on chocolate. We all know the dilemma, in fact, the latest Bueno chocolate ad is built around it. What chocolate to choose? At the moment, it being the early run-up to Easter I’m usually torn between a Malteser Bunny or a Caramel Bunny. I know the calorie count of each, although the Caramel Bunny usually loses out as there are two in the pack, and being greedy, I can never limit myself to one. It’s thesame story with Willie’s Delectable Cacao and its “eat one now and keep one for later” packaging. Nice effort but fat chance!

Eat The Treat Image - Galaxy Gift For You

So when I saw what I can only imagine is Galaxy’s latest offering, a gorgeous square, one half caramel and one half milk chocolate, I almost swooned.

This has to be one of the best product innovations I’ve seen in quite some while. I love Galaxy Caramel, but can only eat so much. Hard to believe, I know. With this wonderfully simple idea Galaxy has solved my chocolate eating dilemma so that I can have the best of both worlds. The beautiful, silky, melt-in-the mouth appeal of milk chocolate, punctuated by the even more wicked Caramel. A moment of perfection.

It’s as good an example of innovation as the wonderfully simple new make up product packaging I spotted recently. A mini mascara from Clinique for the lower lashes. No more panda eyes. Now my world really is complete, for the moment that is.