Each week I’ll be showcasing examples of good and bad creativity from the world of media and marketing.
The first installment is one I came across at this year’s Cannes Lions
The video is an amazing example of taking something as
mundane as a last will and testament, and turning it into a touching video, in which the “old Lady Kombi” herself reflects on a life well lived and well loved.
Agency: AlmapBBDO , São Paulo