Creative Corner: Paddy Power and Stonewall

<a href="/wp-content/uploads/2016/09/smirnoff_0 hop over to here.jpg”>209717_HD81112_Metro.pdfCreative corner returns this week with the brilliant Paddy Power/Stonewall #rainbowlaces campaign.

While the bookmaker’s previous campaigns have mainly been publicity stunts, this campaign is all about bringing attention to a serious issue and getting people to talk about it.

The real coup for Paddy Power was bringing other brands on board to lend their support to gather as much momentum as possible. And what I love the most is that the entire campaign, from idea to print date is that it was pulled off in just a month. Real-time creativity is possible!