Why this ad works: Niki on Velvet work experience discusses adverts that make us cry

Here’s the ad

In the UK 4,655 organ transplants were carried out between April 2013 and March 2014. More than 206 of these were heart transplants. In the US, 28,954 people received organ transplants in 2013. In order to raise awareness for reasons to become an organ donor, a truly emotional video for Argentina Foundation for Liver Transplants, about the relationship between an old man and his dog has gone viral. This advert inspired a lot people and left many tears in many eyes.

I think this campaign was effective and moving because it featured an innocent lonely old man and his life companion, a humble dog. The old man goes to hospital and his dog waits over night in the pouring rain for his partner to come out, but he never does. The next morning with the dog’s amazing sense of smell, he runs up to a lady who comes out of the hospital in a wheelchair because he can smell the old man on her. This is the tear jerking moment, because it’s clear the old man has died.

Hopefully, this advert made more of a difference and encouraged people to be more like that innocent old man. Even if you think you are leaving people or animals you care about behind, by donating your organs you’re also doing so much good and saving so many people both physically and mentally. Adverts that make you cry are always effective in my opinion!

About the author – Niki

Niki is 15, and is currently in year 10 at Twyford C of E High School studying for her GCSEs. She has been at Velvet for the last week doing work experience, helping us out with a bit of everything, from tweets about packaging design to finding the circulation figures of our target publications.

She’s testing the waters of lots of different industries at the moment. She is interested in marketing and film production, particularly the casting side and fancies being an actress too. She was at Stagecoach acting school for 8 years and starred in a film in the 2014 film ‘Your Life You Choose’ as well as The Jennifer Saunders BBC TV show ‘The Life and Times of Vivienne Vyle’.