Identifying and using an untapped resource to generate unprecedented coverage.
Vehicle leasing company Arval PHH (now known as Arval) operated the AllStar fuel card. But upon deeper analysis, it also gave them unmatched data on regional petrol prices around the UK.
From that data came the AllStar Fuel Report, a monthly breakdown of the country’s highest and lowest pump prices, combined with a broader look at motoring and fuel pricing trends.
Our coverage was exceptional. It averaged more than fifty pieces of national, regional, consumer motoring and trade coverage every month, including TV and radio as well as front-page stories on nearly every national newspaper.