Telegraph Hill, an ad agency, wanted to target the food sector. Velvet devised a PR campaign, identifying the UK’s most influential foodies.
Those appearing in the list were ranked by the level of influence they had on changing the nation’s tastes or starting food trends.
In The Grocer, we secured a seven page feature, news article and online hub, a full page national exclusive. This was also backed up with further consumer coverage in The Guardian, Daily Mail, Waitrose Weekend and numerous food B2B titles.
Jack Monroe and Joe Wicks and other influencers all joined the conversation driving over 3,000 shares on social channels.
A week after the story broke, a large department store chain, slimming club and various FMCG brands had approached Telegraph Hill.