Millie Fox is a high end sportswear brand founded by two women who’d never been able to find the sorts of clothes they wanted to wear when playing tennis or golf. It’s important to remember that this was before the rise of the athleisure trend.
They were so frustrated by the lack of attractive, high quality sports clothing for women that they decided to launch their own brand. After lengthy research they found reliable suppliers and manufacturers and launched their first range which was stocked in Harrods.
Velvet worked to launch the brand, the range and the women behind the scenes to fashion, sporting and national titles. The founders were best friends who had gone to school together and who had developed the idea for Millie Fox after successful careers with household names. This back story was very appealing to national media and translated into profile and contracts for the brand