Putting Brand Learning on the map for its understanding of business growth
Brand Learning conducted a qualitative and quantitative study asking over 900 people in over 90 companies from 42 countries about what they felt were the key drivers of growth in their organisation. This included in depth interviews with 71 Chairmen, CEOs, business leaders and industry experts.
Velvet proposed a media relations approach to drive high profile exposure for the Growth Drivers study and to put Brand Learning on the map for its understanding of business growth.
Velvet secured an exclusive with Marketing Week before achieving coverage in the International Business Times, Yahoo News, Management Today, Real Business plus a further 16 titles.